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Step 1.  Deciding to get in the game and stay there!

Deciding it's time to take your business to the next level does not come easy.  Every business owner lays awake at night thinking of ways to take their business to the promise land.  Spending money on advertising is sometimes a very difficult decision.  Did you know that when a person spends a large amount of money on anything that your physical and mental stress is that of someone who is mentally insane?  That is a lot of stress!  Making the INVESTMENT to market and advertise can pay for itself many times over if done correctly.  Can you buy an ad during the superbowl?  Probably not!  With well placed advertising, your business can grow almost instantly.  You have to look at advertising as an investment, something you are willing to commit to and stick with.  One ad in the local newspaper is not going to cut it, it's that repeated message to your market that gets the response.  So many companies take one shot at advertising and decide it isn't going to work for them.  MISTAKE!  You should just save your money if you are just going to run one time in anything!  The first step is making the decision to get in the game.  With that first step, you should determine how much budget you are willing to put towards advertising and marketing.  A good starting point is 5% of your monthly revenue.

Over the next steps we will cover how to spend and where!

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